Blog

Post date: 05/30/2013 - 15:35

The Importance SEO
We all want people to find our website, but many times prospective members don’t know they are looking for you. It is your job to help them find you. The first places most people look are search engines like Google, Yahoo, or Bing. The higher your website is listed on the results, the better the chances are your future member will find you. Search engines look through your website and each webpage to and give it a ranking based on its content and how relevant it is to the search conducted by the user. The higher the ranking the higher you website shows up search results.

Post date: 05/30/2013 - 15:24

As a follow up to our January article which addressed what to consider when taking on a new event, we are taking a closer look in this issue at event budgeting.  While events and/or fundraisers are the often lifelines that can keep non-profit organizations afloat and successful, they also involve commitment, planning and budgeting.  Whether this is your organization’s first or 100th event, establishing the budget is one of the critical components in conducting a successful event.  The bottom line is very simple: Your non-profit’s total earnings from an event must exceed your total cost.

Post date: 05/30/2013 - 14:49

It’s amazing how the dynamics of a Board can change with the addition of just one person. I’ve attended many Board meetings that have had meaning, passion, and maybe most importantly, direction.  My personal experience tells me non-profit Boards are typically made up of two types of people - the doers and the talkers.   Here’s a short list of things that may help you fill your Board with more doers, less talkers.

Post date: 01/21/2013 - 10:54

It’s bound to happen.  You receive a great idea for a fundraiser.  It might be your idea or an idea given to you from someone who heard about another organization having a great success or attended an event themselves and think it would be a great fit for your organization.   It sounds great and is a fresh idea for organization.  How do you take full advantage of this idea and milk it for all its worth?

Post date: 01/21/2013 - 10:32

January is a good time to check up on your organization’s Membership recruitment & retention efforts!

Post date: 01/17/2013 - 13:58

One of the most important pieces to any organization is its leadership. The individuals selected to serve on the board of directors are charged with making the decisions that will lead an organization towards its mission, vision and accomplishing its goals. While experts will discuss many characteristics that make up an effective board, the process in most organizations begins with a call for nominations and a formal election. 

Post date: 11/16/2012 - 17:43

While your organization may have a fiscal yearend other than December 31, this checklist will provide you with a list of things you may still need to consider:

Post date: 11/08/2012 - 10:54

For many nonprofit organizations outsourcing functions to a third-party isn’t even an option on the table.  When most people hear the word “outsourcing” they immediately think of American jobs being sent overseas however PESC has a different image to paint.  

Post date: 10/24/2012 - 12:43

Business process outsourcing is a well-known form of outsourcing that involves contracting specific operational functions and responsibilities to another company, such as PESC.  As an example, nonprofits find this particularly attractive for routine items such as bookkeeping and accounting, website updates, meeting minutes, board meeting preparation, registration and phone support among other items that really only require a fraction of a full-time employee.

Post date: 03/22/2012 - 14:50

A good association manager goes above and beyond, often taking that extra step for clients and partners. That includes spreading the word when they do something noteworthy, such as winning awards, scoring a big grant or the like.Writing a press release isn’t as easy as one might expect, especially these days. Newspapers are shrinking in size and “news hole” – the amount of space devoted to news stories – is smaller, so getting releases published is harder. More news outlets have substituted online blogs, which increasingly are a repository for such information...