Blog

Post date: 03/22/2012 - 14:50

A good association manager goes above and beyond, often taking that extra step for clients and partners. That includes spreading the word when they do something noteworthy, such as winning awards, scoring a big grant or the like.Writing a press release isn’t as easy as one might expect, especially these days. Newspapers are shrinking in size and “news hole” – the amount of space devoted to news stories – is smaller, so getting releases published is harder. More news outlets have substituted online blogs, which increasingly are a repository for such information...

Post date: 03/01/2012 - 17:15

Tuesday night, 5:01pm.  Your company’s receptionist is cleaning off her desk and turning off her computer.  Like clockwork, she puts the phones on some sort of answering machine, clocks out and walks out the backdoor to her car.  While she’s doing exactly as her job description asks, haven’t you ever wondered how many clients are trying to reach your company while you’re gone?  Whether it’s an existing client or someone trying to give you NEW business, why miss the opportunity to exceed their expectations?