A good association manager goes above and beyond, often taking that extra step for clients and partners. That includes spreading the word when they do something noteworthy, such as winning awards, scoring a big grant or the like.Writing a press release isn’t as easy as one might expect, especially these days. Newspapers are shrinking in size and “news hole” – the amount of space devoted to news stories – is smaller, so getting releases published is harder. More news outlets have substituted online blogs, which increasingly are a repository for such information...