Association Management

Associations hoping to build value for their members may want to look closely at the experience their industry partners have—because it can have an impact on their members too.

Associations tend to mostly focus on their members. But do they need to give their industry partners more attention?

Associations hoping to make an impact with their fundraising this Giving Tuesday should consider this emerging demographic gap.

With Giving Tuesday coming up next week, associations with foundations and other fundraising arms are looking for ways to reach donors of all kinds.

One thing to consider when evaluating their donor outreach strategies? Diversity, according to recent research.

With many organizations hosting in-person events this fall, association professionals shared what they love about getting together with colleagues and members again after months of pandemic-forced solitude.

Sometimes, we don’t know what we’re missing until it’s gone. But as association pros returned to in-person events, many said they quickly rediscovered that camaraderie that you only get when in a room with people, while others enjoyed the chance encounters that happen in hallways. Read on to see what our colleagues had to say.

Getting a stronger understanding of your audience needs—and the content your organization is already producing—can help you focus your content marketing approach, says strategist Hilary Marsh.

Perfecting the panel discussion can feel like a dark art, but it doesn’t have to. Here are a few ideas to get you started.

Panel discussions—already a challenge to get right—have only gotten more complicated in the virtual format.

But just because panels have a reputation for being a bit dry doesn’t mean you can’t consider new ideas to keep them fresh and vibrant.

(One thing you should consider? Avoiding the “manel,” an all-male panel, something that the nonprofit GenderAvenger focuses on.)

A collaborative partnership between two associations checks a lot of mutually beneficial boxes. It engages more student members, advances workforce development, benefits the industry each group represents, and more.

Your association may be doing a lot of work on diversity, equity, and inclusion—but your members may not be aware of it. Here are some ideas to ensure that your DEI messaging matches your efforts.

Diversity, equity, and inclusion needs to go beyond talk. But if you don’t talk about what your association is doing to improve, you might be undermining your own work.

The end of the year is approaching, and many association professionals are thinking about whether to raise dues—and by how much. Many organizations paused increases during the pandemic, but now it’s time to weigh the options. Here’s one association’s success story.

For nearly 20 months, COVID-19-related restrictions have kept international travelers from attending events in the United States. With those bans lifted on November 8, organizations are looking forward to again welcoming international attendees.

Remote work brings out a range of work styles. Rather than trying to make everybody stick to the same processes, leaders will have to find coherence in diversity.