Association Management
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A No-Cost Way to Both Raise Membership Dues and Benefit Members
It’s never an easy decision to raise membership dues, but a CEO came up with a solution to not only raise dues 10 percent but also provide members with real value—making the whole process seamless and successful.
Good Reads You Might Have Missed: Member Surveys
Associations and member surveys go together like peas and carrots. Here are some highlights from our archives that can get you thinking more strategically about them.
The member survey is one of the most important tools associations have to understand the interests and needs of their members. The right survey can lead to some significant organizational changes—but asking the right questions, and uncovering the right answers, takes some strategy.
In a NDR Slump? Get Creative and Stay Connected.
One association pro shares successful strategies to regain and rebuild revenue lost to the pandemic.
Leadership Pro Tip: Encourage Your Employees to Get a Good Night’s Sleep
Association leaders are in a position to help improve their employees’ work-life balance—and recent research suggests promoting consistent sleep is one way to do it.
Discussions about leadership often revolve around big-picture things like strategy and vision. But sometimes, good leadership involves a little reflection on Maslow’s Hierarchy of Needs.
One of those needs is a good night’s sleep, and leaders are in position to remind their team just how important it really is, according to a recent study.
6 Elevator Pitch Examples
You never know when the opportunity of a lifetime will walk through the door… or step onto an elevator. That’s why businessman Philip Crosby wrote in his “The Art of Getting Your Own Sweet Way,” that business people should have a prepared speech ready to present their ideas and benefits at any given moment.
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10 Tips for Increasing Revenue by Improving Relationships with Employees and Customers
Your relationships with employees and customers can make a major impact on revenue. Productive employees bring in more customers. And loyal, engaged customers spend more money. With those systems down, you can try new revenue streams and diversify your income. These tips from members of the online small business community can help with all of these factors.
12 Local Marketing Tactics to Attract More Customers This Holiday Season
Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you’re a small- and medium-sized business operating on a limited budget.
To help get you started, 12 professionals from Young Entrepreneur Council (YEC) answered the following question: