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Brett Beranek at Nuance explains why it’s time to rethink customer authentication.

It’s Cybersecurity Awareness Month and, once more, the world is reminded that the knowledge-based authentication methods we trust to protect us aren’t up to the task. But it’s not time to call the win for the fraudsters just yet. With biometric authentication, enterprises are protecting consumers like you and me—and providing superior customer experiences at the same time.

It makes sense that Halloween comes at the end of Cybersecurity Awareness Month, because the numbers are terrifying.

Your relationships with employees and customers can make a major impact on revenue. Productive employees bring in more customers. And loyal, engaged customers spend more money. With those systems down, you can try new revenue streams and diversify your income. These tips from members of the online small business community can help with all of these factors.

Competition between businesses gets fierce during the holiday season. This means your marketing game needs to be on point if you want to steal the spotlight from your competitors and attract more customers during this busy time of year — especially if you’re a small- and medium-sized business operating on a limited budget.

To help get you started, 12 professionals from Young Entrepreneur Council (YEC) answered the following question:

Greg Miller at Talkdesk explains how digital technology has given consumers more choices than ever before, and with those choices have come growing expectations for a superior customer experience.

Digital technology has given consumers more choices than ever before, and with those choices have come growing expectations for a superior customer experience. When those consumers are patients – in need of care and help managing their health – the expectations for a seamless and helpful experience are even higher.

Thinking about why your code of ethics exists can help you build one that matters more for members—and ensure it can adapt to the times.

Finding new tricks with existing tech resulted in a huge revenue win for an association professional.

Like many organizations, the Pediatric Academic Societies Meeting faced many challenges when their annual event was canceled in 2020. But unlike many organizations, the self-described “small-but-mighty” staff didn’t throw in the towel and accept their fate. They got to work.

Empathy is a virtue in the C-suite. But listening also means being prepared to act on what you’ve heard.

Leaders are routinely called upon to be more empathetic, especially these days. But what do we mean by empathy in the workplace, exactly?

A new study reveals surprising findings about a lack of awareness among some employees of DEI efforts in their own organizations. An association pro offers three achievable ways to turn that around and improve DEI initiatives.

Many associations are committed to having diversity, equity, and inclusion programs. But a new study reveals that 16 percent of respondents didn’t even know if their workplace had a DEI program.

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While many events are seeing a decline in attendees as they return to in-person meetings, the Association for Advancing Automation boosted its numbers by 50 percent. The group attributes the increase to new interest in the tech, virtual outreach, and social media.