News - Event

Better, Not More: The New Rules of Content Marketing

Getting a stronger understanding of your audience needs—and the content your organization is already producing—can help you focus your content marketing approach, says strategist Hilary Marsh.

 

 

Good Reads You Might Have Missed: Better Panel Discussions

Perfecting the panel discussion can feel like a dark art, but it doesn’t have to. Here are a few ideas to get you started.

Panel discussions—already a challenge to get right—have only gotten more complicated in the virtual format.

 

 

Reopening of U.S. Borders Is a Key Step for Association Events

For nearly 20 months, COVID-19-related restrictions have kept international travelers from attending events in the United States. With those bans lifted on November 8, organizations are looking forward to again welcoming international attendees.

 

 

 

Bad Days, Burnout, and Mental Health Struggles: Understand the Difference

 

There are key differences between burnout, mental health conditions that might look like burnout, and bad days. Knowing which is which can help you better assist your employees.

 

 

6 Elevator Pitch Examples

 

You never know when the opportunity of a lifetime will walk through the door… or step onto an elevator. That’s why businessman Philip Crosby wrote in his “The Art of Getting Your Own Sweet Way,” that business people should have a prepared speech ready to present their ideas and benefits at any given moment.

 

 

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