Meetings With Purpose: How to Enrich Your Events by Tapping Into a Destination’s Intellectual Capital

  Innovation and discovery will fuel the delegate experience as we return to in-person meetings and events. As we prepare to return to in-person meetings and events, many of us are coming to realize that our expectations are dramatically different than they were before the pandemic swept across the world. Today, after more than a year and a half of video meetings and restrictions, we...

 

 

Building Customer Rapport Through Meaningful Conversations

Building rapport with customers is essential in today’s world. Perhaps now more than ever, we want to build relationships with the brands we’re buying from. Analytical group McKinsey has stated that companies leading with empathy and understanding will be the ones most likely to survive following the 2020 pandemic. However, there’s more to building a rapport with your customers than making...

 

 

Effective Communication in an Age of Information Overload

  Liz Garman discusses managing the flow of communications to keep members informed—but not overwhelmed. It is hard to imagine anyone in any industry who hasn’t felt overwhelmed by the flow of constantly changing COVID-19 rules, regulations and best practices coming out of government agencies. The 2021 Association Communications Benchmarking Report, which surveyed nearly 500 senior...

 

 

Five Ways to Brag (Without Being a Braggart)

  There’s an artful way to brag about yourself without having to condescend, one-up, or put down others. Use these tips to tout your accomplishments with grace. Associations are doing important, worthy work. So why is it so difficult for some association professionals to talk about their own successes? Well, you’re just not supposed to do that. As the sayings go, “Let your work do the...

 

 

Cut Through the Clutter to Better Engage Members

  A new report shows associations did a fantastic job communicating with members during multiple crises, but a top challenge remains: How to better sustain member engagement. An association expert offers some ideas for breaking through the noise. Association communications reached an all-time high in 2021, but groups are still struggling to communicate efficiently and effectively with...

 

 

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