Meetings Pro Tip: Don’t Let Go of Virtual Events Just Yet

Despite virtual events being less common before the pandemic, recent research shows that remote meetings are gaining in popularity—because more people have had a chance to try the experience. Pandemic risks aside, your association may be ready to fully embrace in-person events once again. But don’t let the desire to go back to the convention hall dissuade you from the progress that your...

 

 

How to Lead Your Association’s Return to In-Person Events

In-person meetings are returning. But even if you’re rushing back, take the time to determine who is (and isn’t) eager to meet, and how that might change in the future. Meetings are back. Ish. In the latest Associations Now Deep Dive, my colleagues and I spent a lot of time parsing issues around meetings, which are newly resurgent but still dealing with the complications of COVID-19. For...

 

 

How to Give Your Industry Partners the Value They Need

Associations hoping to build value for their members may want to look closely at the experience their industry partners have—because it can have an impact on their members too. Associations tend to mostly focus on their members. But do they need to give their industry partners more attention? Industry partners, who may also be called associate members or alliance members, often help...

 

 

Government and Public Sector Adoption of Cloud Technologies

Thomas John at Five9 questions whether the COVID pandemic has sped up government and public sector adoption of cloud technologies. In a word: YES! Perhaps the only major benefit of the COVID-19 pandemic is the accelerated pace of digital transformation and cloud technology adoption. Through necessity, working in the cloud has now been tried and tested, and even previously sceptical...

 

 

10 Ways to Improve Call Centre Sales Training

While a call centre’s primary purpose is delivering the best possible customer service, part of that equation should also include effectively generating sales. After all, high-level customer service interactions allow you to identify what a customer wants and presents the opportunity to sell them exactly what they need. That being said, many businesses find it difficult to effectively generate...

 

 

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