Customer Engagement with Businesses Change Forever

Vonage has announced new research revealing that about half (47%) of consumers worldwide have increased their use of digital channels to engage with businesses and service providers over the past 12-18 months and 87 percent expect to maintain or increase this level in the next 6-12 months. Further, consumers’ preference for connecting with businesses using video has soared by 300 percent since...

 

 

In a NDR Slump? Get Creative and Stay Connected.

  One association pro shares successful strategies to regain and rebuild revenue lost to the pandemic. If continued uncertainty in the events arena has you doubting that your association will be able to match pre-COVID revenue marks, you are not alone. In the 2021 Association Communications Benchmarking Report, which surveyed nearly 500 leaders of North American trade associations,...

 

 

A No-Cost Way to Both Raise Membership Dues and Benefit Members

  It’s never an easy decision to raise membership dues, but a CEO came up with a solution to not only raise dues 10 percent but also provide members with real value—making the whole process seamless and successful. When and how much to raise membership dues is a perennially delicate topic, further complicated by the economic hardships associations have faced in the past 18 months. Many...

 

 

Good Reads You Might Have Missed: Member Surveys

  Associations and member surveys go together like peas and carrots. Here are some highlights from our archives that can get you thinking more strategically about them. The member survey is one of the most important tools associations have to understand the interests and needs of their members. The right survey can lead to some significant organizational changes—but asking the right...

 

 

Customer Experience Matters

We probably agree that agents need to know why, but the bigger question is “Do your agents really know why”? I am going to guess at least half of you might think, “Of course my agents know why customer experience matters! They’re customer service professionals!” But do they know the relationship between CX, revenue, customer retention, and overall business success? Maybe. What most agents do...

 

 

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