News - Event

Looking for Sponsor Dollars? Try These Two Hot Areas

While corporate budgets for some types of sponsorship declined during the pandemic, funding to support diversity and sustainability programming has flourished, experts say. Associations can more easily find opportunities to partner with sponsors in these areas.



Meetings Pro Tip: Don’t Let Go of Virtual Events Just Yet

Despite virtual events being less common before the pandemic, recent research shows that remote meetings are gaining in popularity—because more people have had a chance to try the experience.



How to Give Your Industry Partners the Value They Need

Associations hoping to build value for their members may want to look closely at the experience their industry partners have—because it can have an impact on their members too.

Associations tend to mostly focus on their members. But do they need to give their industry partners more attention?



How to Lead Your Association’s Return to In-Person Events

In-person meetings are returning. But even if you’re rushing back, take the time to determine who is (and isn’t) eager to meet, and how that might change in the future.

Meetings are back. Ish.



We Asked, You Answered: What Have You Enjoyed About Returning to Face-to-Face Events?

With many organizations hosting in-person events this fall, association professionals shared what they love about getting together with colleagues and members again after months of pandemic-forced solitude.




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