While corporate budgets for some types of sponsorship declined during the pandemic, funding to support diversity and sustainability programming has flourished, experts say. Associations can more easily find opportunities to partner with sponsors in these areas.
The economic downturn that came with the pandemic led some corporations to cut back budgets for areas they traditionally sponsored. However, two experts say funding for environmental issues and diversity, equity, and inclusion (DEI) has increased, and associations should look for chances to partner with sponsors there.
https://associationsnow.com/2021/12/looking-for-sponsor-dollars-try-these-two-hot-areas/
