While corporate budgets for some types of sponsorship declined during the pandemic, funding to support diversity and sustainability programming has flourished, experts say. Associations can more easily find opportunities to partner with sponsors in these areas.
The economic downturn that came with the pandemic led some corporations to cut back budgets for areas they traditionally sponsored....
Looking for Sponsor Dollars? Try These Two Hot Areas
Published Wed, 12/15/2021 - 17:00
Source: https://associationsnow.com/2021/12/looking-for-sponsor-dollars-try-these-two-hot-areas/
Membership Pro Tip: A Year in Review
Published Wed, 12/15/2021 - 17:00
The end of another year is at hand. Wait, didn’t we just do this? It feels like it’s been 12 seconds, not 12 months. That didn’t stop anyone from giving great membership advice, though. Here are some examples.
Tapping into a vast pool of membership expertise yielded a lot of excellent tips in 2021. As always, associations came through with resilience and looked out for one another—and their...
Source: https://associationsnow.com/2021/12/membership-pro-tip-a-year-in-review/
Meetings Pro Tip: Don’t Let Go of Virtual Events Just Yet
Published Mon, 11/29/2021 - 17:00
Despite virtual events being less common before the pandemic, recent research shows that remote meetings are gaining in popularity—because more people have had a chance to try the experience.
Pandemic risks aside, your association may be ready to fully embrace in-person events once again.
But don’t let the desire to go back to the convention hall dissuade you from the progress that your...
Source: https://associationsnow.com/2021/11/meetings-pro-tip-dont-let-go-of-virtual-events-just-yet/
How to Give Your Industry Partners the Value They Need
Published Sun, 11/28/2021 - 17:00
Associations hoping to build value for their members may want to look closely at the experience their industry partners have—because it can have an impact on their members too.
Associations tend to mostly focus on their members. But do they need to give their industry partners more attention?
Industry partners, who may also be called associate members or alliance members, often help...
Source: https://associationsnow.com/2021/11/how-to-give-your-industry-partners-the-value-they-need/
How to Lead Your Association’s Return to In-Person Events
Published Sun, 11/28/2021 - 17:00
In-person meetings are returning. But even if you’re rushing back, take the time to determine who is (and isn’t) eager to meet, and how that might change in the future.
Meetings are back. Ish.
In the latest Associations Now Deep Dive, my colleagues and I spent a lot of time parsing issues around meetings, which are newly resurgent but still dealing with the complications of COVID-19. For...
Source: https://associationsnow.com/2021/11/how-to-lead-your-associations-return-to-in-person-events/
