Top 2021 Membership Takeaways

Another tough year is ending—and this one came with a stealthy plot twist no one needed. Even so, associations stayed strong and delivered for members—no matter what. Here are some highlights from a year defined by tenacity. “Watch out for that first step, it’s a doozy!” That’s an easy bit of advice to remember from the movie Groundhog Day because it’s repeated often as the main character...

 

 

What are the different types of call center software and how to choose the best for your business?

As your business becomes larger, it’s easy to assume that, at some point, you have to sacrifice the personalized customer service that you used to provide. But by automating and standardizing the right processes with appropriate knowledge base articles, you can give your agents the support they need to spend less time routing calls and spend more time with your customers.  Let’s...

 

 

Technology Pro Tip: Get a Handle on Digital Maintenance

The high-profile Log4Shell exploit, which your organization should be aware of, offers a great reminder of the need to build a maintenance strategy. When it comes to digital risks, it’s often the hangers-on that cause the biggest problems. And a recent exploit involving a piece of software your association probably doesn’t realize it uses is a timely reminder of an organization’s...

 

 

Tweak Your Collaboration Strategies for a Hybrid World in 2022

As the workplace moves from virtual to hybrid, you’ll have to manage new complications in collaboration. Here are three tips that could help elevate your collaboration in 2022. Effective collaboration—whether with your members, your staff, or your board—was a challenge even when everyone was in the same room. Associations adapted to the remote workplace, finding new ways to come together....

 

 

Good Reads You Might Have Missed: Generation Z

For associations looking to reach the next generation of members, it helps to understand the landscape—and understand that the landscape is not a monolith. It feels like just yesterday that we couldn’t get away from talking about millennials—and now the hype around Generation Z feels like déjà vu. But this generation, most of whom were born after 2000, is creating important questions for...

 

 

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