Technology Pro Tip: Get a Handle on Digital Maintenance

The high-profile Log4Shell exploit, which your organization should be aware of, offers a great reminder of the need to build a maintenance strategy. When it comes to digital risks, it’s often the hangers-on that cause the biggest problems. And a recent exploit involving a piece of software your association probably doesn’t realize it uses is a timely reminder of an organization’s...

 

 

Tweak Your Collaboration Strategies for a Hybrid World in 2022

As the workplace moves from virtual to hybrid, you’ll have to manage new complications in collaboration. Here are three tips that could help elevate your collaboration in 2022. Effective collaboration—whether with your members, your staff, or your board—was a challenge even when everyone was in the same room. Associations adapted to the remote workplace, finding new ways to come together....

 

 

Good Reads You Might Have Missed: Generation Z

For associations looking to reach the next generation of members, it helps to understand the landscape—and understand that the landscape is not a monolith. It feels like just yesterday that we couldn’t get away from talking about millennials—and now the hype around Generation Z feels like déjà vu. But this generation, most of whom were born after 2000, is creating important questions for...

 

 

Membership Pro Tip: A Year in Review

The end of another year is at hand. Wait, didn’t we just do this? It feels like it’s been 12 seconds, not 12 months. That didn’t stop anyone from giving great membership advice, though. Here are some examples. Tapping into a vast pool of membership expertise yielded a lot of excellent tips in 2021. As always, associations came through with resilience and looked out for one another—and their...

 

 

Looking for Sponsor Dollars? Try These Two Hot Areas

While corporate budgets for some types of sponsorship declined during the pandemic, funding to support diversity and sustainability programming has flourished, experts say. Associations can more easily find opportunities to partner with sponsors in these areas. The economic downturn that came with the pandemic led some corporations to cut back budgets for areas they traditionally sponsored....

 

 

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