Associations hoping to make an impact with their fundraising this Giving Tuesday should consider this emerging demographic gap. With Giving Tuesday coming up next week, associations with foundations and other fundraising arms are looking for ways to reach donors of all kinds. One thing to consider when evaluating their donor outreach strategies? Diversity, according to recent research....
Business Pro Tip: Focus on Diversity in Your Donor Solicitation
Published Mon, 11/22/2021 - 17:00
We Asked, You Answered: What Have You Enjoyed About Returning to Face-to-Face Events?
Published Sun, 11/21/2021 - 17:00
With many organizations hosting in-person events this fall, association professionals shared what they love about getting together with colleagues and members again after months of pandemic-forced solitude. Sometimes, we don’t know what we’re missing until it’s gone. But as association pros returned to in-person events, many said they quickly rediscovered that camaraderie that you...
Better, Not More: The New Rules of Content Marketing
Published Thu, 11/18/2021 - 17:00
Getting a stronger understanding of your audience needs—and the content your organization is already producing—can help you focus your content marketing approach, says strategist Hilary Marsh. In the past, associations often had a stated goal to produce a lot of content—but there’s now evidence that members aren’t seeing much of it. A recent report from PAN Communications [registration] finds...
The First Piece to Your Customer Experience Puzzle
Published Thu, 11/18/2021 - 05:00
Elisabeth De Longeaux at Odigo explains that today, beyond the technological feats of AI, automation and the cloud, the focus of contact centre managers should remain on customers. This means that selecting Contact Centre as a Service (CCaaS) solution that works with existing customer relationship management (CRM) solutions should be a top priority for every contact centre manager. As a...
Membership Pro Tip: A Joint Student Membership
Published Wed, 11/17/2021 - 17:00
A collaborative partnership between two associations checks a lot of mutually beneficial boxes. It engages more student members, advances workforce development, benefits the industry each group represents, and more. Two noncompeting associations that have similar missions aimed at slightly different demographics came together to create a reciprocal student membership program. SME, an...