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Better, Not More: The New Rules of Content Marketing

Getting a stronger understanding of your audience needs—and the content your organization is already producing—can help you focus your content marketing approach, says strategist Hilary Marsh.

 

 

Better, Not More: The New Rules of Content Marketing

Getting a stronger understanding of your audience needs—and the content your organization is already producing—can help you focus your content marketing approach, says strategist Hilary Marsh.

 

 

The First Piece to Your Customer Experience Puzzle

Elisabeth De Longeaux at Odigo explains that today, beyond the technological feats of AI, automation and the cloud, the focus of contact centre managers should remain on customers.

 

 

The First Piece to Your Customer Experience Puzzle

Elisabeth De Longeaux at Odigo explains that today, beyond the technological feats of AI, automation and the cloud, the focus of contact centre managers should remain on customers.

 

 

Membership Pro Tip: A Joint Student Membership

A collaborative partnership between two associations checks a lot of mutually beneficial boxes. It engages more student members, advances workforce development, benefits the industry each group represents, and more.

 

 

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