Successful digital transitions don’t happen in a vacuum. They require leaders who have a clear picture of what needs doing, and the ability to get others behind it.
It’s a truism that leaders aren’t supposed to know every last detail of how the organization is running. You weren’t hired to upgrade the AMS or price out the F&B expenses for your association’s next conference. But that not-my-job posture can easily become a blind spot. Not thinking about the details of your association’s digital positioning can lapse into not thinking about it at all.
https://associationsnow.com/2021/08/a-leaders-role-in-a-digital-first-strategy/
