A helpful and popular added benefit gives members a more in-depth and time-saving connection to their professions—and their peers.
Giving members dedicated content for specialized areas gives them a deeper connection to their professions beyond the big picture, says Melanie Claus, membership director at the Association of Energy Engineers.
https://associationsnow.com/2021/08/membership-pro-tip-foster-better-engagement-and-networking/
