360 Product Photography and 3D Photography: What’s the Difference?

Both 360 and 3D photography are meant to give an impression of a rotating object. In 360 photography, multiple pictures of the object are taken from different angles on a 360 photo turntable. A software program that comes with the equipment controls both the turntable and camera.

In 3D photography, a product is pictured 360 degrees on multiple planes. In other words, the camera moves up and over the merchandise to capture a more comprehensive 360-degree view. This is helpful when you want to give customers an almost real-life experience of seeing a product.