Customer Engagement with Businesses Change Forever

Vonage has announced new research revealing that about half (47%) of consumers worldwide have increased their use of digital channels to engage with businesses and service providers over the past 12-18 months and 87 percent expect to maintain or increase this level in the next 6-12 months.

Further, consumers’ preference for connecting with businesses using video has soared by 300 percent since January 2020, while preference for messaging apps such as WhatsApp, Facebook Messenger and Viber, has doubled.

 

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