Good Reads You Might Have Missed: Member Surveys

 

Associations and member surveys go together like peas and carrots. Here are some highlights from our archives that can get you thinking more strategically about them.

The member survey is one of the most important tools associations have to understand the interests and needs of their members. The right survey can lead to some significant organizational changes—but asking the right questions, and uncovering the right answers, takes some strategy.

 

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