Finding new tricks with existing tech resulted in a huge revenue win for an association professional.
Like many organizations, the Pediatric Academic Societies Meeting faced many challenges when their annual event was canceled in 2020. But unlike many organizations, the self-described “small-but-mighty” staff didn’t throw in the towel and accept their fate. They got to work.
https://associationsnow.com/2021/11/how-a-cancelled-event-led-to-a-new-revenue-stream-for-one-nimble-organization/
