Because almost half of all web searches are focused on local information and most people use search to find local businesses, optimizing your WordPress website for local SEO matters. Doing so helps your sites to rank higher on search engine results pages (SERPs) and leads to more prospects, sales and in-store traffic.
WordPress is incredibly SEO friendly. The good news is that you don’t have to do all the heavy lifting for SEO on your site. Plugins (which can be installed pretty easily) expand the scope of WordPress software to enhance its SEO.
https://www.godaddy.com/garage/local-seo-wordpress-plugins/
