It’s Time to Rethink Customer Authentication

Brett Beranek at Nuance explains why it’s time to rethink customer authentication.

It’s Cybersecurity Awareness Month and, once more, the world is reminded that the knowledge-based authentication methods we trust to protect us aren’t up to the task. But it’s not time to call the win for the fraudsters just yet. With biometric authentication, enterprises are protecting consumers like you and me—and providing superior customer experiences at the same time.

It makes sense that Halloween comes at the end of Cybersecurity Awareness Month, because the numbers are terrifying.

 

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