A Surge in Members Is Great, But How Do You Keep Them?

Figuring out how to hold on to a record number of new members sounds like a good problem, but it requires a long-game strategy. The American Nurses Association shared tips during #ASAE21 about its success in crisis—and how to sustain it.

Crises are not one-offs. They never stop and—just to make it interesting—you rarely get a heads-up on when the next one will strike. This is why it’s good to always be prepared.

 

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