Why are Phone Calls so Essential for Customer Service?

Lorraine Kelleher at Spearline explains how research highlights the continued importance of phone calls to ensure an optimal customer experience. However, many organizations are blind to the issues impacting their external network.

Customer service has been a continually evolving area of business over the past number of decades. Not only have technological advancements altered how customer service is conducted, but consumers’ expectations have also dramatically changed.

 

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