Why the Most Effective Leaders (and Brilliant Storytellers) Embrace the Rule of 'But' and 'Therefore'

Most great leaders are great communicators. No matter how great your ideas. Your technical skills. Your decision-making skills. If you can't convince other people your idea makes sense, if you can't convey how a project or initiative will generate a return, if you can't explain the logic and benefits of a decision... then you're unlikely to harness the power of the people around you.

 

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