The No.1 Rule of Emotional Intelligence You Should Practice to Make More Sales

Emotional intelligence (EQ) is defined by leading scholars as having the ability to "recognize, understand, and manage our own emotions and recognize, understand, and influence the emotions of others." This human superpower is especially applicable if you're growing a business. But for those of us doing the selling -- whether you're the founder...

 

 

What 'Authenticity' Actually Looks Like in an Influence-Marketing Collaboration

June 24, 2021 8 min read Opinions expressed by Entrepreneur contributors are their own. “Authenticity” would win the award for most-overused word in the influencer marketing world these days. Which means it would also elicit the most eye rolls. Nevertheless, authenticity remains the key differentiator between an influence-marketing activation that resonates with an audience and one...

 

 

Website Terminology Glossary: Online Marketing, Vol. 1 

When you’re hustling, time is money and that money comes in coins, not bills. It’s why we made our Website Terminology Glossary for web pros. This free resource for designers, developers, marketers or anyone else makes it easier explaining technical stuff to clients. Rather than a lengthy back-and-forth, quickly find definitions that break it down in real terms. Start getting time back — and...

 

 

5 Expert Tips for Google Search Campaigns

If your website is not receiving enough organic traffic, launching a Google search campaign can give you more visits. Google Ads are commonly the first links listed in the search results. It can be tricky trying to understand how Google’s algorithm ranks ads, but luckily there are experts who have spent years studying this very topic.   Google Ads can be in Display, Video, or Shopping...

 

 

10 Steps To Managing and Repairing Your Business Online Reputation

In my role as an advisor to small businesses, I still find that many of you still claim to have a negligible online presence, and don't feel it necessary to monitor your reputation there. I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business...

 

 

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