Live exhibitions are returning, helped by virtual alternatives

Encouraging vaccine rollouts have exhibition event organizers in many areas determined to go back onsite. However, they’ll need exhibitors on board. Against a backdrop of new variants and virtual alternatives, will they come back? Here’s what the data says. Trade shows have had a rough go of virtual, forcing many sponsors and exhibitors to re-evaluate the value of virtual events and whether to...

 

 

Membership Pro Tip: Help Members Generate New Business Leads

  A new benefit provides a streamlined search tool for members to showcase their expertise and generate new business leads, delivering added value. Looking to offer a new benefit to help members find leads and get new business? The Public Relations Society of America created one with the help of a member. PRSA had a basic search tool to help people find PR firms and experts that...

 

 

Are You at Risk of a Ransomware Attack?

  The stakes are high for associations in regards to ransomware attacks—which have been rising in notoriety this year. It’s hard to get away from ransomware these days—in no small part because of the outsize impact it can have on large organizations. Beyond the direct repercussions for individual organizations, ransomware is an issue of diplomacy and has even affected the supply...

 

 

Small Changes Can Make a Big Impact

  Making improvements to your association’s programs, products and services might feel like too much to take on. After all, you’ve got an organization to run. But there are small things you can start doing right away that have the potential to make a big (and positive) impact on your organization and your members. Here are three of them. Start Refreshing Content. Continually...

 

 

A Leader’s Role in a Digital-First Strategy

Successful digital transitions don’t happen in a vacuum. They require leaders who have a clear picture of what needs doing, and the ability to get others behind it. It’s a truism that leaders aren’t supposed to know every last detail of how the organization is running. You weren’t hired to upgrade the AMS or price out the F&B expenses for your association’s next conference. But that not-my...

 

 

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