How to Get an Easy Win in Digital Marketing

  Chris Gloede, Chief Consultant for Ricochet and past Chief Marketing Officer of the American Bar Association, breaks down the art of connecting with members. Here’s the thing about successful digital marketing for associations: it can be as tricky to execute for organizations with more than 400,000 members as it is for organizations whose ranks number in the hundreds. Chris Gloede...

 

 

The Advantages of WFM for the Contact Centre

Lídia Dias at Talkdesk explains workforce management (WFM) and its benefits for contact centre staff management, employee engagement, and the entire organization. Time is money. And, in contact centres, time means happy customers. Happy, brand advocate customers is one of the main challenges in any industry. In addition to the already demanding needs, the pandemic accelerated customer’s...

 

 

What Does Generation Z Look For in Online Communities?

  Young people want open discussion, inclusivity, and meaningful experiences. Use these tips to provide your young members with an online space that engages them. It’s no surprise that the next generation of association members and professionals assumes they’ll be online a lot for their career development. But Generation Z is looking for a particular virtual experience: to be a part of...

 

 

Sponsored “In-Person Survival Kit” Welcomes Attendees Back to Event

  When the Ohio Society of Association Executives held its first in-person meeting in more than a year, a sponsor developed survival kits to include in all attendees’ swag bags. Attendees loved the kits, which provided recognition for the sponsor and nondues revenue for the association. As associations start to welcome people back to face-to-face events, it’s important that they make...

 

 

Flexible Workspaces – Alternative Work Options

Dave Salisbury outlines the importance of flexible workspaces and the need for alternative work options. After my service-connected injuries went crazy in 2010 and my nerves decided I needed to be a “bobblehead doll,” I quickly realized there was a need for alternatives to commuting to an office every day and working as a traditional employee. However, alternatives to conventional...

 

 

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