Scaling the Peaks of Customer Service Demand

Helen Billingham at Enghouse Interactive explores how to successfully scale the peaks of customer service demand. Many sectors are much busier at particular times in the year. While Christmas is the biggest peak for industries such as retail, every organisation faces surges in demand that they need to meet. For example, clearing for university places after A-level results are announced in...

 

 

Understanding the Customer Journey From Start to Finish

The customer journey is easily one of the most important, yet most misunderstood, parts of doing business. One of the reasons for this is that the needs of customers can change. Additionally, not all customers are alike. Therefore, it can be difficult for many businesses to ensure customers have the best buying experience from the start of their journey through to making their purchase and...

 

 

Develop a Volunteer Corps That’s Built to Last

  Association volunteers are more engaged and fulfilled when they’re growing with the organization, not just filling chairs. One model proposes how staff can help them do that. If you devote any amount of time to the care and feeding of volunteer leaders, eventually you’re going to confront a matrix. This isn’t necessarily a bad thing. It’s a good practice for associations to determine...

 

 

Why are Phone Calls so Essential for Customer Service?

Lorraine Kelleher at Spearline explains how research highlights the continued importance of phone calls to ensure an optimal customer experience. However, many organizations are blind to the issues impacting their external network. Customer service has been a continually evolving area of business over the past number of decades. Not only have technological advancements altered how customer...

 

 

3 ideas for when your association's revenue goes flat

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are three ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the Community Brands team found that job opportunities top the list as...

 

 

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