Develop a Volunteer Corps That’s Built to Last

  Association volunteers are more engaged and fulfilled when they’re growing with the organization, not just filling chairs. One model proposes how staff can help them do that. If you devote any amount of time to the care and feeding of volunteer leaders, eventually you’re going to confront a matrix. This isn’t necessarily a bad thing. It’s a good practice for associations to determine...

 

 

Why are Phone Calls so Essential for Customer Service?

Lorraine Kelleher at Spearline explains how research highlights the continued importance of phone calls to ensure an optimal customer experience. However, many organizations are blind to the issues impacting their external network. Customer service has been a continually evolving area of business over the past number of decades. Not only have technological advancements altered how customer...

 

 

3 ideas for when your association's revenue goes flat

You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. Here are three ideas to breathe new life into your association’s earnings: Job boards In our Member Loyalty Study, the Community Brands team found that job opportunities top the list as...

 

 

Good Reads You Might Have Missed: Emotional Intelligence

  The queen of soft skills is an essential element for leaders to cultivate. Get some pointers from our archives on how to get emotionally smarter. Tough times call for a strong understanding of your own emotions, and the emotions of others, when making decisions. So perhaps the trials of the past year-plus are why emotional intelligence (EQ) has been top of mind for many...

 

 

Membership Pro Tip: Foster Better Engagement and Networking

  A helpful and popular added benefit gives members a more in-depth and time-saving connection to their professions—and their peers. Giving members dedicated content for specialized areas gives them a deeper connection to their professions beyond the big picture, says Melanie Claus, membership director at the Association of Energy Engineers. AEE offers members “divisions,” which are...

 

 

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