How This Association Re-Energized Itself and Its Membership with Online Connections

  This association professional learned that it is never too early to innovate. In the summer of 2019, The Association of Theological Schools (ATS) was in the process of identifying its strategic priorities. Member engagement emerged as a key theme. That fall, ATS turned to Higher Logic to launch an online community called Engage ATS for its members to network and engage in peer...

 

 

Membership Pro Tip: Give Members What They Want

  Using data to get a better idea of member preferences helps associations provide them with a better experience and boosts engagement. Member job titles are not always the best way to gauge their interests. To get a better picture, the United Fresh Produce Association set up a customer relationship management system to track member interests based on what emails they opened, webinars...

 

 

Why Associations Need to Improve Their Approach to Mental Health

  A new report on mental health in the workplace finds that workers are experiencing more mental health distress. For associations looking to address the issue, it begins with leaders advocating for mental health and putting resources behind it. Throughout the pandemic, there has been an increased focus on mental health. A new report from Mind Share Partners shows the negative impact...

 

 

10 Steps to Select Optimal Call Centre KPIs

Shauna Geraghty at Talkdesk outlines how choosing optimal call centre KPIs is critical in assessing call centre performance, maintaining a consistent level of service quality, and comprehensively understanding your customer’s experience. The goal of a call centre is to provide good customer service and quickly and effectively solve callers’ queries. The success of a call centre depends on a...

 

 

VoIP Security: Common Threats and How to Keep Your Network Safe

VoIP is a great business utility. However, like any other application, it can also fall prey to cybersecurity threats if proactive measures are not taken. Here is what you need to know.   The internet can be a dangerous place. It’s packed with a vibrant array of sites and traffic as people all over the world connect and communicate. But just like in any busy marketplace, dangers can...

 

 

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