Effective Communication in an Age of Information Overload

  Liz Garman discusses managing the flow of communications to keep members informed—but not overwhelmed. It is hard to imagine anyone in any industry who hasn’t felt overwhelmed by the flow of constantly changing COVID-19 rules, regulations and best practices coming out of government agencies. The 2021 Association Communications Benchmarking Report, which surveyed nearly 500 senior...

 

 

Five Ways to Brag (Without Being a Braggart)

  There’s an artful way to brag about yourself without having to condescend, one-up, or put down others. Use these tips to tout your accomplishments with grace. Associations are doing important, worthy work. So why is it so difficult for some association professionals to talk about their own successes? Well, you’re just not supposed to do that. As the sayings go, “Let your work do the...

 

 

Cut Through the Clutter to Better Engage Members

  A new report shows associations did a fantastic job communicating with members during multiple crises, but a top challenge remains: How to better sustain member engagement. An association expert offers some ideas for breaking through the noise. Association communications reached an all-time high in 2021, but groups are still struggling to communicate efficiently and effectively with...

 

 

Scaling the Peaks of Customer Service Demand

Helen Billingham at Enghouse Interactive explores how to successfully scale the peaks of customer service demand. Many sectors are much busier at particular times in the year. While Christmas is the biggest peak for industries such as retail, every organisation faces surges in demand that they need to meet. For example, clearing for university places after A-level results are announced in...

 

 

Understanding the Customer Journey From Start to Finish

The customer journey is easily one of the most important, yet most misunderstood, parts of doing business. One of the reasons for this is that the needs of customers can change. Additionally, not all customers are alike. Therefore, it can be difficult for many businesses to ensure customers have the best buying experience from the start of their journey through to making their purchase and...

 

 

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