The customer journey is easily one of the most important, yet most misunderstood, parts of doing business. One of the reasons for this is that the needs of customers can change. Additionally, not all customers are alike.
News - News
Develop a Volunteer Corps That’s Built to Last
Published Mon, 08/30/2021 - 03:00
Association volunteers are more engaged and fulfilled when they’re growing with the organization, not just filling chairs. One model proposes how staff can help them do that.
Why are Phone Calls so Essential for Customer Service?
Published Thu, 08/26/2021 - 14:00
Lorraine Kelleher at Spearline explains how research highlights the continued importance of phone calls to ensure an optimal customer experience. However, many organizations are blind to the issues impacting their external network.
3 ideas for when your association's revenue goes flat
Published Thu, 08/26/2021 - 04:00
You work hard to develop programs that deliver value for your members. But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues.
Here are three ideas to breathe new life into your association’s earnings:
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Membership Pro Tip: Foster Better Engagement and Networking
Published Thu, 08/26/2021 - 02:00
A helpful and popular added benefit gives members a more in-depth and time-saving connection to their professions—and their peers.
